A GLITTERING CHAPTER IN CHOPARD’S HISTORY
Chopard is thrilled to announce that supermodel and entrepreneur Bella Hadid has been appointed as its new Global Ambassador. This momentous collaboration celebrates Bella Hadid’s triumphant return to the fashion stage and heralds the debut of a new chapter for Chopard, the Artisan of Emotions, as it continues to develop its offerings in watches and jewellery, which are renowned for their exceptional craftsmanship and unwavering commitment to the highest ethical and environmental standards.
CAPTURING ELEGANCE AND ‘JOIE DE VIVRE’
Bella Hadid’s grace and effervescence have been framed in six stunning images, set to be unveiled in media on September 1st. Chopard entrusted the campaign to the compelling, creative vision of Alasdair McLellan, the internationally acclaimed photographer responsible for some of Chopard’s most iconic advertisements. With her hair elegantly held back and dressed in pared-down, sophisticated looks, Bella Hadid exudes confidence as she faces McLellan’s lens. She radiates her beauty to the fullest, perfectly embodying the elegance and Joie de Vivre of Chopard’s Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle collections. These mesmerising new visuals portray Chopard’s exquisite craftsmanship in a refreshingly new light and exalt Bella Hadid’s intriguing charm.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,”says Bella Hadid.
“Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for. We are excited about embarking on this new journey together,” says Caroline Scheufele, Co-President and Artistic Director of Chopard.
