The new Red Carpet Collection that Chopard is presenting at the 78th Cannes International Film Festival showcases the personal universe of its Artistic Director, Caroline Scheufele. Serving as the Festival’s official partner and artisan of the Palme d’or since 1998, the Maison unveils 78 Haute Joaillerie creations this year, whose unique and daring designs – inspired by flowers, animals, couture, gems, the cosmos and the heart – are driven by exceptional expertise.
To mark the 60th anniversary of the Cannes Film Festival in 2007, Chopard’s Co-President and Artistic Director, Caroline Scheufele, launched the first Red CarpetHaute Joaillerie collection. “From the outset, I wanted the Red Carpet Collection to have as many pieces of jewellery as the number of years the Festival has been in existence” says Caroline Scheufele, whose passion for cinema led to this partnership with the competition in 1998. “This collection is designed for actresses to sparkle as they climb the famous steps, thereby honouring Chopard’s reputation as the red carpet jeweller.”
Following on from themes such as ‘Cinema’, ‘Arts’ and ‘Contes de Fées’, the 2025 Red Carpet Collection delves into Caroline Scheufele’s personal universe, rather than simply what she is passionate about. Exploring her inner world reveals a subtle portrait of the Chopard Artistic Director’s multifaceted personality, much like a diamond. Inspired by animals, flowers, couture, gems, the cosmos and the heart, ‘Caroline’s Universe’ reveals the creative spirit behind Chopard’s most imaginative Haute Joaillerie collection.
“Each piece of jewellery is a stage; each precious stone tells a story in which the art of jewellery reflects both my personal journey and universal emotion” explains Caroline Scheufele. The 2025 Red Carpet Collection comprises 78 necklaces, rings, earrings, bracelets and jewellery watches crafted in Chopard’s Haute Joaillerie ateliers in Geneva – home to more than 40 artisans, including model-makers, stone cutters, jewellers, gemsetters and polishers.
