In idyllic destinations, Dior unveils a selection of unique experiences dedicated to the Dioriviera collection, reinvented each season by Maria Grazia Chiuri. The latest port of call on this fabulous odyssey, the Seongsu-dong concept store will be showcasing the infinitely joyful energy of this wardrobe from May 30, 2024.
A tribute to the dolce vita that so fascinated the founding-couturier, the space is enchanted by an unprecedented scenography: a majestic sun illuminates the premises, while here and there, sculptures in the form of wild animals add an extra touch of magic to the setting.
Like multiple hymns to the iconic Dior codes, the creations – from ready-to-wear to bags, shoes, jewelry and exceptional Dior Maison pieces – are magnified by Toile de Jouy Sauvage and Toile de Jouy Soleil motifs in beautiful hues such as navy, coral, water green, powder pink, and lemon. A dream address and ode to eternal summer.
