The new Red Carpet Collection that Chopard is presenting at the 78th Cannes International Film Festival showcases the personal universe of its Artistic Director, Caroline Scheufele. Serving as the Festival’s official partner and artisan of the Palme d’or since 1998, the Maison unveils 78 Haute Joaillerie creations this year, whose unique and daring designs – inspired by flowers, animals, couture, gems, the cosmos and the heart – are driven by exceptional expertise.
A deep love for animals
Living surrounded by numerous dogs of various breeds, Caroline Scheufele has a special bond with animals. In 2010, she dedicated a virtuoso collection to them: Animal World consisting of 150 Haute Joaillerie creations celebrating Chopard’s 150th anniversary. Fifteen years later, her Cavalier King Charles spaniel, Byron – who has endeared himself as a mascot of the Cannes Film Festival – inspires a spectacularly lifelike ring studded with white, black and cognac diamonds. Continuing this celebration of the animal kingdom, a hippopotamus-shaped ring charms with its delightfully plump curves and skin embellished by grey diamonds interspersed with garnets.
A garden of flowers
Sensitive and close to Nature, Caroline Scheufele lives surrounded by a profusion of flowers that adorn her home and bloom in her garden on the shores of Lake Geneva. Symbolising this passion, a rose graces an exquisite brooch crafted in ethical rose gold set with rubies. Meanwhile, flamboyantly figurative earrings with white opal buds distil their fragrance through exquisite craftsmanship in tinted titanium and coloured sapphires.
A passion for Couture
The same attention to detail, the same quest for exceptional materials, and the same thirst for creativity… Chopard has consistently nurtured a dialogue between Haute Joaillerie and Couture. This is apparent in the Precious Lace collection launched in 2015, distinguished by its diamond lacework, as well as in the 2023 unveiling of Caroline’s Couture: a collection of couture silhouettes, enriched this year with 78 new creations. Among these are a timepiece crafted from ethical white gold, hemmed with finely openworked diamond lace and topped by a lozenge-shaped portrait-cut diamond in lieu of a traditional sapphire crystal. Another highlight is a majestic choker adorned with a pink-purple tourmaline set atop a scalloped ribbon of diamonds, pink sapphires and amethysts.
A fascination with gemstones
As a child, Caroline Scheufele delighted in playing with her mother’s jewellery, nurtured by her expert eye for selecting precious stones. Having inherited this talent, Chopard’s Co-President scours the world’s most exceptional gems, such as the pink diamonds of the La Vie en Rose collection, the rare white diamonds of the Garden of Kalahari – all cut from the same 342-carat rough stone – and the Insofu emeralds derived from a 6,225-carat uncut gem. The 2025 Red Carpet Collection features a diamond lace choker centring on an extraordinary 129-carat cabochon emerald.
The hypnotic beauty of the Cosmos
Believing in a lucky star. Drawing inspiration from celestial bodies. Perceiving the divine in even the humblest creature. The cosmos remains an endless source of inspiration for Caroline Scheufele. This fascination is expressed through an elegant necklace featuring a black diamond panther balancing on a crescent moon illuminated by white diamonds; and through a captivating necklace starring a diamond and emerald snake, paying tribute to the zodiac sign of the Chinese calendar’s current year.
Chopard’s eternal heart symbol
“If I were to associate Chopard with a symbol, I would choose the heart, because there is a family behind it”, says Caroline Scheufele. Chopard’s cherished heart has become the Maison’s iconic signature, notably through the Happy Hearts jewellery collection. It now appears in a contemporary new guise: a lovely heart ring in tinted aluminium set with vibrant rubies. The motif also inspires a set comprising a necklace and earrings, featuring interlacing briolette-cut pink sapphires and diamond brilliants.
The 2025 Red Carpet Collection comprises 78 necklaces, rings, earrings, bracelets and jewellery watches crafted in Chopard’s Haute Joaillerie ateliers in Geneva – home to more than 40 artisans, including model-makers, stone cutters, jewellers, gemsetters and polishers.
