‘Chopard Loves Cinema’ Chopard, Official Partner to the 77th Cannes International Film Festival

With the 77th Cannes Film Festival (14th – 25th May 2024) about to begin, Chopard continues to write the story of its love affair with cinema. Official partner to the Festival since 1998, the Maison will be right there alongside film actresses and actors throughout the 12 days of the world’s greatest cinematic event.

Ever since Chopard’s Co-President and Artistic Director Caroline Scheufele redesigned the legendary Palme d’or in 1997, the Maison’s workshops have enjoyed the exclusive privilege of crafting all the trophies awarded at the Festival’s closing ceremony. With its heart-shaped stem and 19 leaves made of Fairmined-certified ethical yellow gold set on an emerald-shaped rock crystal base, the Palme d’or vibrantly symbolises the historical partnership between the Geneva-based Maison and the Cannes Film Festival.

Testifying to Chopard’s artisanal expertise, the Palme d’or is crafted in the same workshops as the stunning Red Carpet Collection comprising a number of Haute Joaillerie masterpieces corresponding to the venerable age of the Cannes Film Festival. This year, Caroline Scheufele will unveil 77 jewellery creations inspired by the ‘Contes de Fées’ theme. Orchestrating the encounter between creative designs and exceptional gemstones, this fairytale jewellery will be made available to actresses for the famous staircase ritual at the Palais des Festivals.

As part of its attachment to cinema at all levels, the Maison shows its support for the rising generation of international cinema through the Trophée Chopard. During an official dinner of the Festival, a prestigious godmother hands an actress and an actor who have a promising start of their career the Trophée Chopard, a distinction that has consistently heralded brilliant careers ever since its creation in 2001. This 24th edition of the Trophée Chopard will take place on May 17th at a ceremony notably attended by its Godmother Demi Moore, Caroline Scheufele, Iris Knobloch (President of the Festival) and Thierry Frémaux (General Delegate of the Festival).

And because the love of cinema deserves to be celebrated, Caroline Scheufele will host the traditional Chopard soirée. Held on May 21st, the ‘Once Upon a Time’ evening promises a host of surprises in a fairytale setting that will serve as the backdrop for presenting creations from the Red Carpet Collection and Caroline’s Couture.

Throughout the Cannes fortnight, Chopard will host its guests in the renowned Chopard Rooftop on the 7th floor of the Hôtel Martinez.